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Privacy Policy

Last updated: 01/01/24

Who we are and how to contact us:

Auraelan is a brand operated by [THE BRAND GRP LLC] ("We" or "Auraelan"). We are registered in [United States Of America] under company registration number [7015733]. Our VAT number is [35-2772416].

Email: Support@auraelan.com

Privacy Policy Overview

This Privacy Policy describes how Auraelan (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from Auraelan.com (the "Site") or otherwise communicate with us (collectively, the "Services").

For purposes of this Privacy Policy, "you" and "your" refers to the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources. The information we collect and use varies depending on how you interact with us.

We may use the information we collect to communicate with you, provide the Services, comply with legal obligations, enforce terms of service, and protect our rights and those of others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and Services. This may include:

  • Basic contact details (name, address, phone number, email)
  • Order information (billing/shipping addresses, payment confirmation, etc.)
  • Account information (username, password, security questions)
  • Shopping information (items you view, cart, wishlist)
  • Customer support communications

Information We Collect through Cookies

We automatically collect certain information about your interaction with the Services through cookies, pixels, and similar technologies. This includes Usage Data such as device, browser information, network connection details, and your IP address.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as Shopify or payment processors. We also collect information through cookies, web beacons, and similar technologies when you interact with our services.

How We Use Your Personal Information

We use your personal information to provide Services, process payments, fulfill orders, communicate with you, and protect against fraud. We may also use this information for marketing purposes or to personalize the Services and advertising you receive.

Cookies

We use cookies to power and improve our Site and Services. Cookies help us run analytics, remember your actions, and better tailor our advertising. You may set your browser to remove or reject cookies, but doing so may affect your user experience.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes. This includes sharing information with vendors who perform services on our behalf, business and marketing partners, or affiliates.

Third Party Websites and Links

Our Site may provide links to websites operated by third parties. We are not responsible for the privacy or security of such sites, and you should review their policies separately.

Children’s Data

The Services are not intended for use by children. If you believe a child has provided personal information, please contact us to request its deletion.

Security and Retention of Your Information

We use reasonable security measures to protect your personal information. However, no system is completely secure. We retain your personal information as long as necessary to fulfill legal obligations, maintain business operations, or meet contractual requirements.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, such as the right to access, correct, or delete it. You may also opt out of certain communications.

Complaints

If you have complaints about how we process your personal information, please contact us at the email below. You may also have the right to lodge a complaint with your local data protection authority.

International Users

Your personal information may be transferred outside of your country of residence, including to the United States. If we transfer your information out of Europe, we rely on recognized transfer mechanisms.

Contact Information

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, email us at support@auraelan.com.