Our Story
Auraelan was born from a simple yet powerful belief: Staying true to our customers. We believe that every woman deserves to feel empowered, authentic, and unapologetically herself. The founders recognized that fitness and fashion often felt like spaces of unrealistic expectations, so they created Auraelan as a refreshing alternative—a brand that celebrates the real lives and journeys of women.
Built on the values of authenticity, connection, and community, Auraelan’s vision is to support women in all aspects of life, from their most active days to their quiet moments of self-care. The brand draws its name from a blend of "aura," symbolizing the unique energy each person brings, and "elan," capturing elegance and spirited confidence. Together, Auraelan reflects a lifestyle that’s true, inspiring, and attainable for every woman.
In every piece, Auraelan is about bringing women together in a shared celebration of self-love, strength, and support. By aiming for sustainablity, Auraelan extends its mission beyond fashion, embodying a commitment to a better world. It’s a brand where community, individuality, and respect for the planet align, empowering women to be exactly who they are, every day.
At Auraelan, our vision is to empower every individual to achieve greatness by embracing their unique potential and staying true to who they are.
At Auraelan, we are committed to staying true to you by creating products that reflect the highest standards of precision, quality, and innovation.
Auraelan is dedicated to sustainability with a genuine commitment to protecting our planet. Through our #MissionEarth initiative, we use recycled and bio-based materials, eco-conscious packaging, and support carbon-neutral projects.
At Auraelan Innovations Lab, we are pioneering the development of high-end technical fabrics and apparel, blending unparalleled performance with supreme comfort.